A new ad, pasted over the old one, reads: “THE FIRST WAVE 🌊 Promo Campaign has been extended indefinitely and will continue permanently.”

🌊🌊🌊🌊🌊🌊🌊🌊... And here we are:

What is *THE FIRST WAVE 🌊 Promo Campaign** ?

a team of travel business experts using modern, progressive tools. As tour guides lead their guests through ruins, jungles, deserts, and palaces—bringing local life to the forefront and opening the door to the unknown—we handle their routine work in the background. And this is the time when THE FIRST WAVE 🌊 Promo Campaign arrives. It washes away all that's superfluous, all that's accumulated and become unnecessary weight. This wave should cleanse everything unnecessary and leave behind a feeling of freshness, lightness, something new, pure, and shining bright. And this is what we mean when we say that THE FIRST WAVE 🌊 Promo Campaign has arrived, and we must catch it with our most valuable users — tour guides from all over the world.

The most significant Tools of every editor are a pencil and a notebook.

What we suggest for tour guides:

Under the auspices of THE FIRST WAVE 🌊 Promo Campaign, we will take care of the presentation and promotion of the registered tour guide, taking all these annoying routines from them and letting them do what they love to do and what they are supposed to do — guiding tourists all around.

Within the framework of this ongoing promo campaign, our experts in philology, design, photography, marketing, and programming will assist registered tour guides to:

Create professional and engaging descriptions for both tour guide profiles and individual tour pages
Correct grammar and syntax mistakes
Adjust the tone and style of your descriptions
Translate texts into the languages used on the platform interface – English, Spanish, Italian, French, German, and Russian.

Error correction - one of the crucial moments in creating or editing texts.

And immediately after THE FIRST WAVE 🌊 Promo Campaign, the second one comes:

Carefully select relevant images for your tours, taking into account the itinerary, tourist attractions, dining, and transportation, and upload appropriate images with optimal aspect ratios, focus, and other considerations.
Edit your avatar photo to meet the platform requirements.

And here is the same text after corrections.

Our goal is to let you focus on your guiding activity and ensure that your profiles not only stand out but also effectively attract and engage potential tourists while adhering to all technical, ethical, and professional standards.

If you feel your presentation on the PRIVATE GUIDE WORLD platform needs a refresh and should follow modern trends, knock on the door (though it is always open).

The role of tour guides is important when composing the relevant text for new content.

The Tour Guides Participation:

All this will be possible to realise with the resources of our support team, but a little of your guide's participation is needed. We cannot invent something from a blank page; it will not be real, sufficient, or relevant. This is why we will ask you for initial information, which will serve as the basis for the skyscraper we are going to build.

Professional photo support for tour guides as part of THE FIRST WAVE 🌊 Promo Campaign: from upscaling tour guide avatars in their profiles on the PRIVATE GUIDE WORLD platform to selecting appropriate images for tours to increase synergy.

Final Confirmation and Profile Updates:

Any final production, both textual and visual, will be delivered to the tour guides for final confirmation and approval. No further actions will be taken without your satisfaction and approval of the final results. And once confirmed, we will again handle uploading and refreshing this information for the tour guides' profiles — the tour guides will stay away from this routine as well.

A very poor-quality photo can be transformed into a cinematic, attractive picture full of energy and depth. Replacing an unwanted background is one of the steps in the photo editing process that can dramatically alter the photo's meaning. And no magic is involved, just skill!

A New 🌊FIRST WAVE Promo Article Category on the PRIVATE GUIDE WORLD platform

We opened a new article category titled "THE FIRST WAVE 🌊 Promo Campaign", where we will collect all relevant content and publish upcoming tips and useful information. In the next few articles, we will present in detail the process of our collaboration, including asking the tour guide to provide the initial information. They will take a short time to read, fill out, and then wait for the results.

Duration:

Another important condition: we decided to extend this promo campaign indefinitely and run it permanently.

For any questions, suggestions, or requests, use the traditional email address of our support team at support@pg.world, or connect with us on social media for a quick reply.

It is believed that every activity has an endpoint. However, this rule does not apply to THE FIRST WAVE 🌊 Promo Campaign, which was recently made indefinite.

But before we dive into this sea surf, trying to catch the waves with different numbers, let's have a look at a pretty curious statistic we collected today. It is all about tourism, and some data is even about tour guiding:

Travel industry and statistics about tours and excursions in 2025

In 2025, the tourism industry was booming again: international visitors' spending reached $2.1 trillion, while the overall industry is now worth up to $11 trillion USD.

Spending on tours and activities has emerged as the third-largest sector of the travel industry and is on track to reach $300 billion globally.

Attention, prepare for takeoff!

The tours and activities segment is experiencing steady expansion, driven by a growing consumer preference for immersive experiences over conventional tourism.

Total Market Projections: The tours and activities market was valued at approximately $250 billion in 2025 and is forecast to grow significantly, reaching an estimated $415 billion by 2033.

Travel spending trends in 2025/2026

Dominant Categories: Sightseeing tours remain the most popular, followed by culinary experiences and tours hosted by locals. Private and cultural tours have seen 200% year-over-year growth.

Cooking classes are a highly popular and growing trend for travelers seeking authentic, immersive cultural experiences. By 2026, this form of tourism is gaining global relevance, with hands-on experiences like cooking and baking workshops expected to be among the most in-demand activities. Cities like Palermo, Sicily, are noted for the high quality of their classes, which emphasize genuine local immersion. In Barcelona, classes often include a market visit, guaranteeing a deep dive into the local culinary scene.

Booking Channels: Online Travel Agencies (OTAs) are capturing an increasing share of this spend, accounting for 37% of bookings in 2025, up from 33% in 2024.
Traveler Intent: Approximately 60% of global respondents planned to book trips specifically around entertainment or sporting events in 2026, prioritizing “traveling for experiences”.
Demographic Shifts: Younger travelers are increasingly using social media (TikTok, Reels) as their primary search engine to discover and book these excursions.

The number of tourists requesting tours and excursions continues to grow year by year.

Future outlook

By 2030, online channels involved in the travel industry are expected to generate 76% of total travel and tourism revenue, driven by the growing convenience of booking niche experiences online. Additionally, niche segments like ecotourism are projected to grow to nearly $429 billion by 2028, further fueling the demand for guided, sustainable excursions.

The remarkable slogan of THE FIRST WAVE 🌊 Promo Campaign since 2024, addressed to the registered tour guides - "You rest, we work".

This financial trend means that tour guides will be very busy in the years to come and may have neither the time nor sufficient expertise to enhance their online presentation.

**What could tour guides expect from THE FIRST WAVE 🌊 Promo Campaign?**

THE FIRST WAVE 🌊 Promo Campaign: Text Enhancement Services

One of the core services provided as part of the THE FIRST WAVE 🌊 Promo Campaign is editing the texts on a tour guide’s profile and their tours. The goal is to make the text easy to read and understandable for readers with any level of language proficiency, while preserving its appeal and meaning and sparking the tourist’s curiosity.

In addition to the current benefits of publishing your tour guide profile on our social networks at least twice during your subscription period, THE FIRST WAVE 🌊 Promo Campaign of our new enhanced services includes:

THE FIRST WAVE 🌊 Promo Campaign: Tour Guide Profile Co-Management: Improving the effectiveness of the tour guide profile on the PRIVATE GUIDE WORLD platform by bringing it into compliance with the platform regulations and Google Search requirements, which implies improving both the textual and visual content.

The image symbolising the co-management for the PRIVATE GUIDE WORLD platform and registered tour guides in upgrading their profiles.

THE FIRST WAVE 🌊 Promo Campaign: Multilingual Profile Translations -When a tour guide lists several spoken languages in their profile, the tourist can expect the profile description to be available in each of those languages. However, few registered tour guides offer translation services for profile descriptions, leaving clients feeling lost. To prevent this and, at the same time, not burden tour guides with translations and future updates, we have THE FIRST WAVE 🌊 Promo Campaign that will cover all of that.

The PRIVATE GUIDE WORLD platform speaks six languages - English, Spanish, Italian, French, German and Russian. It means each profile can have all 6 translations of a profile or tour description. But the correct practice is to translate the description only into the languages a tour guide uses in their everyday work.

Save time and effort:

Tour guides will be asked only to fill out a questionnaire, which will be the source of information, details, place names, itineraries, cost, and all other conditions that are important to deliver to tour guides' future clients, and we’ll compose an engaging professional profile description, which will become a tour guide presentation. We will translate it into the other languages used by a particular tour guide during their tours. Having descriptions in spoken languages makes a profile accessible to tourists from different countries. The new content will be fluent, grammatically and stylistically correct across different languages and aligns with your target audience's preferences. Finding naturally-sounding profile translations increases interest in the profile among tourists who speak the same languages as the guide.

This is a tour guide profile before joining THE FIRST WAVE 🌊 Promo Campaign. What is wrong here:

A very long description (~2400 characters)
The description is vague and provides no valuable information for tourists.
While the tour guide speaks English and Spanish, the description is only in English, so the Spanish-speaking audience will not pay attention to this profile.
The avatar photo is of poor quality, unfocused, poorly lit, and with an unclear background.

Attract tourists effectively:

We’ll help you craft or refine your existing profile and tour descriptions, preserving your unique narrative style and energy while boosting engagement and search engine optimization. Our team will ensure your text includes effective keywords and is presented in a way that captivates readers.

Who Can Participate in THE FIRST WAVE 🌊 Promo Campaign?

Every registered tour guide with an active annual subscription can participate in THE FIRST WAVE 🌊 Promo Campaign.

The advantages of a paid subscription on the PRIVATE GUIDE WORLD platform:

This is a tour guide profile after changes were realised under THE FIRST WAVE 🌊 Promo Campaign. What is good here:

Description has a comfortable volume = 1040 characters
No Childhood memories
No Personal philosophy
No Emotional monologues
No Hobbies unrelated to the tour guiding
No Vague promises (“unique experience”, “exchange of energy”)

A subscription offers excellent opportunities for tour guides to participate in THE FIRST WAVE 🌊 Promo Campaign without any extra charge; they pay the regular subscription cost and get a bunch of intellectual services included. The refined profile attracts more tourists' attention and will be seen by people from many countries, speaking various languages.

Take advantage of our comprehensive services to make your profile stand out.

In the next article, "🌊 THE FIRST WAVE: Step-by-Step Guide for Tour Guides," we will describe in detail each step we will take together and how much effort it will take.

* Participation and confidentiality
Registered tour guides with an active subscription can participate in THE FIRST WAVE 🌊 Promo Campaign.

All texts and images we create or improve under this promo are treated as your own content. You keep full rights and control. We stay behind the curtains of your future success and do not mention our role.

Read our previous article - Beach + City = Tour: Greek Islands Edition

Read our next article - 🌊 THE FIRST WAVE: Step-by-Step Guide for Tour Guides